A key to unlock happiness
No wonder Hiland customers had a pleasant surprise this year when they received their flat handover letters much before the promised delivery dates at Hiland Greens, Calcutta Riverside (CRS). CRS is an integrated 264 acre township located at Maheshtala, on the banks of River Ganges. Unlike the other builders, Riverbank Developers (Hiland) completed the project long before 8 months as promised to their customers.
Hiland Greens handed over the ready flats to the customers before the scheduled completion dates in style- an initiative to bring customers closer with their dream homes. Hiland has organised a 2 day customers’ meet for Hiland Greens at the Calcutta Riverside (CRS), Maheshtala. The riverbank Developers appointed Ideazfirst Marketing Services to make this a memorable event for all the guests. Team Ideazfirst has planned this event to help customers get acquainted with their new surroundings. Through this event we wanted to help customers feel at ease in their new homes. Hence, documents like voter ID card applications, LPG Gas connections, Medical facilities, maintenance terms are being verified and made accustomed to their future homes of stay. Hiland has also invited local councillors and police officers to make this an eventful evening.
Extensive planning and design execution
This was by far the largest customer meet for any real estate company in Eastern India. A team of structural engineers and venue designers worked meticulously for a month to achieve this event a success. Multiple trips to the project site was made prior to the event to click site photographs and take measurements for almost all the areas where branding was required at the venue.
Apart from the two banquets within the club house, one large structure was created to accommodate the guests. More than 30 SUV cars and 6 buses were booked for the ease of commuting from Taratolla to the project site. Our team were holding placards to guide the guests to the respective vehicles with almost no-waiting time. For guests coming in their own vehicles, directional signages were installed across the entire route to the project site for an easy access.
Specially branded electric scooter ride (TOTO) were booked for the customers for a ride within the township for them to see the overall infrastructural development and the also a visit to the 3-BHK and 2-BHK sample apartments.
A melange of activities
A grand welcome coupled with Hi-tea and interaction with customers, their experiences and expectations that were waiting for them in the store. Held on 27-28th January, this event added a new dimension in the New Year by a variety of program such as view of all-level car parking, visit to the sample flat and other exciting activities where the winners were gifted gold coins from PC Chandra Jewellers. More than 5000 customers including flat owners and their families were invited. The Hi-tea not only served entertainment but also helped customers interact with Hiland Greens for further requirements, while the Riverside developers were benefit by getting more enquiries in flat bookings followed by an interaction with other brokers like Cushman and Wakefield, that helped enhance trust, build confidence and help earn goodwill among the buyers.