Our Work >> Promotions
Some of the past promotions organized and managed by Ideazfirst
Consulting : |
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Abdos Chemicals -
Sampling
& sales promotion of TAO Detergent powder
by participating in Rath Mela at Medinipur
& Srirampur, West Bengal. |
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Godrej Sara Lee -
Ambipur car perfume sales promotion
activity at ten Bharat Petroleum outlets (which had In & Out store).
This was a “Hot Summer, Cool Offer” promotion where our
promoters with branded Gandolas and Standees approached cars and sold the
starter kits and refill packs with a special offer from Pepsi for one
month. |
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Guru Nanak Institute of Hotel Management Van promotion -
We managed a van promotion with male and female counselors and faculty
members visiting all the Higher Secondary schools and colleges, and
distributed brochures containing the course details. A branded Maruti Omni
with banners was used for this purpose in association with Media Blitz and
Infinity events. |
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Hindustan Lever Limited in-shop promotions -
We managed HLL Lux Body
Wash brand where we promoted the product by
recruiting female beauty advisors, at more
than thirty retail outlets (Both General
Trade and Modern Trade) in Kolkata for a period
of three months in association with Midas Events
India (P) Ltd, Mumbai. |
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Aventis Sanofi in-clinic promotions -
We provided female
counselors to create awareness on Flu at
Doctor’s Chambers among the parents
with kids below three years. This was to generate
enquiries for the flu-vaccines launched by Aventis. |
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"Cotton" Mall Promotions -
We managed the mall
promotions of Cotton-International Quality Trustmark, creating awareness on
the benefits of using cotton with interactive games of dice and cards on
behalf of the marketing consultants Vivify Enterprises Pvt. Ltd. This
promotion was conducted at City Centre Mall and Metro Shopping Centre in
Kolkata. |
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HCL - Nokia - Poila Baisakh promotions -
We managed the promotions at around 120 Nokia
Priority Dealer outlets in places like Kolkata, Kharagpur, Durgapur and
Asansol. This was done during the
"Bengali New Year - Poila Baisakh - 2007". This was in association with
National Advertising Agency, Delhi. |
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Starmark - City Centre outlet - Cross Promotions -
We
associated with complimentary retail stores in City Centre Mall, and
arranged distribution of Starmark gift vouchers to their customers. The
coupons / offers / schemes of the partnering retail stores were also
distributed from Starmark Store. The coupon booklets were also distributed
at IT Companies in Sector V aimed at increasing the footfalls in the
store. |
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Apollo Clinic City Centre -
Direct Marketing for the
“Pharmacy Card” for residents in Saltlake, which gives the
members free home delivery of medicines and discounts on medicines also. |
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