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Direct Marketing
Telemarketing
is one of the important methods of Direct Marketing.
Before embarking on an outbound telemarketing
project we would like to meet you at your company premises
to gain an in-depth understanding of the nature of your
business, your unique selling points and your campaign
objectives. Working closely with you, we then :
- Source and/or build a suitably targeted database
of prospective companies.
- Customise our contact management system to fit
your requirements.
- Customise our reporting procedures.
- Train the account manager who will be working on
your behalf.
This involves our specialist telemarketing
account managers calling prospective companies on your
company's behalf :
- Identifying and/or confirming
the key decision-makers contact details are correct.
- Introduction
of your company, its products and/or services to the
key decision-maker with the objective of making confirmed
appointments / sales leads for your sales team.
- Prospective
clients frequently ask to be sent company or product
literature before they will consider setting up a
meeting. If this is the case and only if they are
seriously interested, we will send out the information
together with a personalised 'mail-merged' letter
on your letterhead. |
