For the fourth time in a row, the Ideazfirst team has been given the responsibility to manage the largest housing project launches by Hiland—the leading name that has changed the face of real estate in Kolkata in the last four decades.
What are the Projects All About
Two of the city’s leading premium housing projects—Hiland Ganges – Cossipore and Hiland Riverfront -Calcutta Riverside, Maheshtala are aimed at providing the tastes of luxury living to the people of Kolkata. Both the apartments come with the following amenities:
- Basketball Court
- Indoor Play Room
- Steam & Sauna
- Swimming Pool
- Restaurant & Bar
- Gym & Yoga Room
- Jogging track
- Riverside Promenade
- Indoor Games Room
- Audio Visual Room
How We Do It
Through a comprehensive direct marketing strategy for HIG residential projects, we are targeting prospects from Kolkata and also Non-Resident Bengalis. For what can be called one of the biggest activations in Eastern India for real estate industry, we have chalked-out the following initiatives:
- In-store promotions in cafes / retail stores and multiplexes across the city like Big Bazaar, Pantaloons, Barista, CCD, Metro Cash and Carry, INOX and so on.
- Organising promotions at high profile clubs in the city like Tollygunge Club, Saturday Club, CC&FC, etc.
- Leveraging direct visits to some of the main market areas including both wholesale and retail markets such as Behala, Brabourne Road, C R Avenue, Poddar Court, Shyambazar Market, New Market, Howrah Area, Burra Bazar etc.
- Mall activations in Vardaan Market, South City Mall, Metro Plaza, E-mall, Mani square, City Centre and DCN Mall.
- Marketing efforts at amusement parks like Eco Tourism Park, Nicco Park etc.
With such well-rounded marketing efforts, we are not only providing better visibility and marketing benefits to the projects but we are also making sure that we touch upon all the potential customer segments and buyer groups from across the city.
If you’re interested in our marketing and branding services, visit our contact us page for more information.